Because consumers and employees alike are looking for meaning and new connections, how can you build a lasting community of belonging around your brand?

In a world where consumers and employees alike are in search of meaning and new connections, where everything or almost everything is accessible in one click, where everything is evaluated and compared, it has never been so easy to switch from a brand to another. How can a brand maintain a lasting bond with its customers and employees? How to create a sincere and authentic feeling of belonging? What can brands rely on today to animate their community: a generation, an identity, a culture, an environmental or social commitment, a mission? However, are the members of the same generation very similar, the customs according to continents and social classes very different, the identities always stable, the missions truly sincere? How can we create, bring to life and reconcile these different (increasingly fluid) communities with authenticity? What experiences can a brand offer, in the physical and virtual world, so that these communities simply enjoy meeting, cultivating and living and acting together?

 

Credentials

• Definition of a B2B2C marketing strategy for a leader in animal health
• Definition of a “Brand Culture” strategy for a global leader in the luxury industry
• Study trip on the theme of “Brand and Culture” to the United Arab Emirates: “best of” culture in Abu Dhabi, entertainment culture in Dubai, culture and contemporary art in Sharjah
• Exploration program on the theme of “New Generations & Champagne”
• Ethnographic study on parent-child lifestyles and consumption patterns for a children’s fashion brand
• Production of the podcast “What Companies Will Owe to Entertainment”
• Production of the “Direct-To-Customer Brand” study