Expected benefits

• Improve your understanding of your customers, prospects or collaborators to develop a strategy and projects that truly meet their expectations

 

Terms

• Immersion studies about the uses and lifestyles of your customers and prospects (observation at home, in their daily life, in their social interactions, etc.)
• Immersion studies about managerial practices and working methods within your organization (making it possible in particular to identify positive managerial acts that deserve to be shared)

 

Illustrations

• Ethnographic study of customers and non-customers for a brand in the clothing sector
• Ethnographic study of customers for a brand in the perfume and beauty sector