Question

How can you make your head office a lever for strategic transformation in the coming world and for amplifying its impact on its stakeholders?

 

Steps

Quartier Libre carried out work for a world leader in the insurance sector to define the missions that the group’s future world headquarters in the heart of Paris will have to play around 3 main axes: making it a place to live (e.g. extended hours, programmatic location, event location, reconnection with nature, etc.), a hub for connection to the world (e.g. conference location, customer insight wall, researchers and residence, AXA climate resource center, education location, etc. ), a media (e.g. interactive map of the group’s footprint in the world, studio, collateral events, etc.)

• Interviews with Comex members on project issues and specific expectations by profession.
• Organization of a workshop involving 200 employees to define their expectations and identify the factors of attractiveness and efficiency of their future workplace to guide the work of the designers responsible for interior design.
• Presentation of study results to members of the Comex and CEO

Mission carried out in partnership with PCA STREAM, SAGUEZ and Partners and Hauteur Libre

 

 

Result

A unique real estate project in the world currently being deployed (opening of the new headquarters in 2024).