Question

How to make culture a powerful brand communication tool?

 

 

Steps

Quartier Libre has developed a one-week exploration program in the United Arab Emirates for the global brand culture teams of a world leader in the luxury sector (150 people) around three themes:

• “Best of” culture and major cultural institutions as a lever for valorization (The Louvre Abu Dhabi)
• What tomorrow’s businesses and cities will owe to permanent entertainment (Dubai)
• The illuminating artists of tomorrow’s world (Sharjat contemporary art biennial)

 

Result

A five-day program, ten places to visit, 20 inspiring meetings