Question

How to rethink the store experience?

 

 

Steps

Quartier Libre carried out work to design new customer experiences in stores for the French subsidiary of a world leader in the luxury sector.

Based on an existing store, Quartier Libre identified 4 areas for reinventing the customer experience: learning, socialization, culture and holistic beauty.

The process resulted in:

• The production of an inspirational playlist
• The design of models of archetypes of new experiences that can be offered in stores (the school place, the meeting place, the gallery place, the place of all beauties)
• The organization of a day in-store workshop to create new experiences mixing internal team / customers / innovators
• Animation of a journey exploring inspiring retail experiences in Paris (“retail tour”)
• Support for programming new in-store experiences

 

 

Result

Integration into the activation plan of the experience stores resulting from the proposals produced as part of Hack-your-Shop (well-being “Yoga & Detox” moments, entrepreneur talk, parent-child olfactory workshops, cultural heritage talk of the brand in store,…)