March 2020, not a single customer in store. With their foot on the accelerator, luxury brands are rushing to pursue their customers exiled online and are taking the digital shift without any twists. Heading to a new territory full of promise, web3. On the program: metaverse, NFT, blockchain, a new field of possibilities where imagination is the only limit.

The moment is exhilarating, the rebound in the sector spectacular. New practices and concepts are emerging every day and points of contact are multiplying, creating a wealth of opportunities for the meta-luxury ambition to come to fruition. The requirements of the customer experience — personalized, fluid, intuitive but also committed, sustainable and transparent — are the new performance indicators of this luxury 3.0.

Completely revised, this second edition of Luxury & Digital brings together the points of view and expertise of the largest panel of digital and luxury giants ever assembled to date to cross new digital frontiers and invite the luxury sector to be resilient in the face of digital transformations of today and tomorrow. The author, Eric Briones, is general director of Journal du Luxe.

Reference

Luxury & Digital – The new territories of luxury

Eric Briones

ISBN-13 ‏ : ‎ 978-2100843718