ql
lectures

The altruistic enterprise

What if giving unconditionally was, in the economic field, the key to success? Isaac Getz and Laurent Marbacher set out to meet an almost unknown universe: that of altruistic companies (in France, Scandinavia, the United States, Japan, etc.) to understand their convictions, their trials and the radical transformations that they have operated. Who are they ? A major French dairy which pays its suppliers almost double the market price; a large Japanese pharmaceutical company listed on the stock exchange which has replaced profits in its statutes with the emotion of patients and their families; a seminar hosting company that treats its clients as friends; or a large private clinic that does the same with its patients. And many others presented and examined throughout these pages. Written in a lively style, nourished by concrete examples, very documented, this book offers a way to radically reinvent the company and an iconoclastic reflection of its place in our society, which crosses the world of ideas, from Adam Smith to Emmanuel Levinas.

Reference

L’entreprise altruiste

Issac Getz et Laurent Marbacher

ISBN-13 ‏ : ‎ 978-2226443816