Question

How can we make the reconversion of urban wastelands an opportunity to act on the responsible manufacturing of the city and a lever for the economic redevelopment of territories?

 

 

Steps

In-depth work, under the aegis of the ADI, carried out over 15 months, bringing together, around a common problem with high stakes (economic, social, environmental, territorial and media), large owner-operators (SANOFI, AREVA, AIRBUS Group, PSA Peugeot Citroën, RENAULT, GDF-SUEZ, LA POSTE Group, SNCF, Ministry of Defense) and urban operators (notably Bouygues, ICADE, Foncière des Régions, Vinci, BNP Paribas)

• Animation of 15 workshops allowing these companies to express questions arising from their practice and to identify possible areas of innovation
• Exploration in France and abroad of inspiring achievements and confrontation with the varied perspectives of urban planners, political and associative leaders, designers, economists, sociologists and historians
• Organization of public debates and publication of the findings of the study

 

Result

The creation of an unprecedented dynamic between these large groups: exchanges of experiences, mobilization of internal stakeholders (general management, real estate management, HR management, CSR management, public affairs management), identification of best practices and conditions for a better dialogue between the different stakeholders in reconversion projects (public authorities, citizens and private companies)

The publication of a book, intended to be a reference on the subject, made up of thematic analysis notes (environment and territory, economy and society, image and value), around thirty original interviews and as many illustrations remarkable in France and abroad (such as those of the PSA site in Aulnay, the Brooklyn Navy Yard in New York, Le Creusot or the Airbus Campus in Munich) and methodological notes find out more